The most common question we hear from life coaches is, “How do I get more clients?”. Well, there are many ways. You can advertise, you can leverage your current clientele for referrals, or gift all your competitors a one-way ticket to Barbados. These will all work, but possibly the simplest and most effective way of getting more clients is to have a website and maximise its exposure.
For the purpose of this article, we’ll assume you already have a website. If not, it doesn’t have to be a taxing exercise. There are many cost-effective web-builders available through providers such as Wix and GoDaddy. And if you’re serious about getting more clients, you need to have a website!
Does your website attract enough traffic?
A website is largely irrelevant unless it receives traffic. This can happen by pointing potential clients to your site, or incidentally through search engines such as Google™. People add keywords to a search field and best outcome is to see your website at the top of Google™ rankings, or at least in the first page of results. A high ranking means more traffic, which means more exposure, and ultimately more potential clients. The questions is, how? How do you increase your Google™ ranking?
What is SEO?
Unless you’ve been living under a rock for the last decade, you would have heard the term SEO or Search Engine Optimisation. SEO refers to your website’s visibility, readability and performance when it comes to search engines such as Google™. The better your site is optimised, the better you rank when measured against other sites.
Comprehensive SEO requires an in-depth analysis of your site’s coding, content, target visitors and their search patterns. We always recommend employing an SEO specialist for thorough optimisation of your site. However, there are a few simple steps you can take that will make a significant difference to how Google™ looks at your site.
7 Helpful Tips to Improve Your Ranking
Let’s focus on just 7 very simple things you can do. You don’t need to be a web developer, you don’t even need to understand how a website works. All you need is a little bit of time and patience. So that said, let’s get on with it:
- Decide on your most relevant keywords – These are the words or phrases which visitors are likely to submit to a Google™ search in order to find businesses, services or products like yours (e.g. ‘life coaching’, ‘family coaching’ or ‘career coaching’). Include up to 5 keywords. And be as specific as you can to avoid ‘crowded’ keywords that will likely have you listed with large numbers of results. For example, you could narrow ‘career coaching’ to ‘leadership coaching Canada’ which would significantly reduce the ‘crowd’ of listed results.
- Ensure some or all of your keywords appear frequently in your site title, page titles, major headings and content – However, don’t abuse keywords. Google™ will quickly penalise you if you start keyword ‘stuffing’, if keywords are unnecessarily repeated, or if you use more devious ways such as hiding keyword content.
- Make sure your pages include unique content. In other words, don’t repeat content on or across your site pages. Again this will give Google™ good reason to add some black marks to your site.
- Update your site on a regular basis. If you’re running a blog, this would mean consistently adding new content, be it text, photos or videos. If it’s a static site, simply change your content from time to time. Google™ loves to see regular updates and additions, so over a few weeks and months you’ll likely see improvements in your site’s position.
- Get active on social pages and include links to and from your site. If you don’t have a Facebook page, start one. And while you’re at it, start pages on Twitter, LinkedIn and Instagram as well. When you add new content to your site, share it across your social pages and find opportunities to add comments and replies. You may have avoided this in the past, thinking it’s too much work. But, regular interaction with social pages not only increases your exposure on social networks, but it also gives the Google™ bot plenty of reasons to smile.
- Add website back-links to other popular sites. Back-links are links to your website which appear on other websites. So, add your business details (including your website URL) to as many popular online directories as you can find. Engage with popular forums such as Reddit, Craiglist and Quora and include links back to your site pages with your posts and comments. But remember, forums are primarily a place to contribute and engage with other like-minded users. Do not abuse this privilege, and always read and follow the forum rules.
- Measure and modify. This is a critical step. You should regularly evaluate your site using online SEO check-up tools such as SEO Site Check-up or Woorank. And evaluate your Google™ position in relevant countries using an online tool such as GeoRanker. Continually measuring and modifying your site is the best way to ensure ongoing and sustainable improvements to your site’s search engine visibility.
How does Emotiquo help your website ranking?
Emotiquo is an online directory, so simply adding a profile and including a website back-link will assist your site’s ranking. Furthermore, Emotiquo places a high priority on its own SEO, which means our website generally ranks well. A higher ranking for us means a higher quality back-link for you. Two big smiles from Google™.
Professional Members can also add articles and events, many of which are shared to Emotiquo‘s main blog, social pages and groups. This means even more activity and exposure for your profile and website.
It’s simple. If you’re a coach and you need more clients, you need a website (preferably one which includes a blog). You then need to maximise your website’s traffic and increase its exposure to your target audience.
In this article, we’ve outlined some simple steps to increase your website’s search engine visibility and rankings. However, patience is most definitely required. Search engine bots only whip through every so often, so rapid climbs are rare. Take your time, be diligent, be persistent, be willing to experiment and try new things, and we’re sure you’ll soon see results.
A Final Word
Please note that these steps are simply a good start. For more comprehensive SEO, we recommend getting in touch with a specialist, or you can contact Jon Barratt via his Contact Form. Jon will be happy to point you in the right direction.