What does a coach actually do? Does he/she coach or does he/she actually do the work for you?
Do coaches do it all for you? No, they’re like a sports coach, they coach the team, they don’t actually go out there and play the game. They give them direction, give them guidance, help them brainstorm solutions, motivate them, that sort of thing.
But no, they don’t do it, do it all for them. I had a potential client the other day, who said that. They wanted to find a coach who would do it all for them. I said, “Well, no, that’s not a coach’s job. I can coach you and assist you with getting you to the solutions. But, I can’t do it all for you.” That’s not humanly possible, especially when dealing with a number of different clients at the same time.
So, what does a coach actually do? They help you brainstorm, they help with problems, they help you set small and achievable goals, they hold you accountable as your accountability coach and with the ultimate goal of empowering you so that you can resolve your own problems without having to come back to them again.
It’s not about making people change, as a coach, but empowering and guiding people. But, ultimately they have to want to change. They have to be wanting and willing to learn. If they’re not willing to learn and change, then they’re not coachable. That’s it.